Some pretty funny rebrands here, from Nieman Lab via Daring Fireball. If other media companies thought about brand equity the way Elon Musk thinks about Twitter’s (er, X’s): MENLO PARK, Calif., July 24, 2023 — Instagram today announced it was changing its logo from an abstract illustration of a camera to the face of Sylvester J. Pussycat, Sr., the anthropomorphic cat from a series of popular mid-20th-century cartoons.
X has been used to represent a lot of different things . In algebra it’s used for an unknown . Seems about right for Musk . Easy to remember and spell if you’re into the whole brevity thing
I saw an amazing thread on Twitter about how he got ousted from Paypal because he wanted to rebrand it to X, despite market research saying bluntly that customers hated it and associated it with porn websites:
People say Utopia is brilliant and cutting edge satire. But its like they dont even need to try
https://www.youtube.com/watch?v=UfTBdqF5Vgw
Will this whole twitter/not twitter thing tank him? Or is he too rich to fail now.
X has been used to represent a lot of different things . In algebra it’s used for an unknown . Seems about right for Musk . Easy to remember and spell if you’re into the whole brevity thing
I particularly like the fact that Indonesia have banned it, on account of its supposed connotations with pornography. Nice move.
Musk should have gone with foo: the first metasyntactic variable, as everyone knows.
I saw an amazing thread on Twitter about how he got ousted from Paypal because he wanted to rebrand it to X, despite market research saying bluntly that customers hated it and associated it with porn websites:
https://www.washingtonpost.com/history/2023/07/25/elon-musk-paypal-twitter-x-rebrand/#:~:text=Thiel%20and%20PayPal%20co%2Dfounder,Quest%20for%20a%20Fantastic%20Future.%E2%80%9D
What's with Elon's fetish for Xs?
It's because Xs are cool. I personally have worked for two different companies called XIP.