X marks the spot.

Some pretty funny rebrands here, from Nieman Lab via Daring Fireball.

If other media companies thought about brand equity the way Elon Musk thinks about Twitter’s (er, X’s):

MENLO PARK, Calif., July 24, 2023 — Instagram today announced it was changing its logo from an abstract illustration of a camera to the face of Sylvester J. Pussycat, Sr., the anthropomorphic cat from a series of popular mid-20th-century cartoons.

“Not a lot of people know this, but Kevin and Mike originally named it ‘Instagram’ because it was originally supposed to be a graham-cracker delivery service — ‘Uber for coarse-ground wheat products’ is how their first deck pitched it,” Meta CEO Mark Zuckerberg said during a break from jiujitsu training.

“Who came up with graham crackers? The vegetarian self-love opponent Sylvester Graham, of course. But we checked with legal, and it turns out we couldn’t trademark the ‘Graham’ part of his name, so we moved over to the Sylvester part. And what says ‘Sylvester’ better than a ninth-tier Looney Tunes character like Sylvester J. Pussycat, Sr.?”