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You might have just documented an economic turning point. It used to be that the on-line shops had to discount to get your business, to make up for uncertainty (of not being able to poke the product or try it on), and becuase they could, because they didn't have to pay rent on walk-past shop frontage. Now they (or their AIs) have a very finely tuned notion of what your convenience is worth to you, and it is the brick and mortar play that has to wear that cost... And they can't play the differential-pricing game tuned to your personal ID.

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First time I’ve heard my Gravatt considered the boonies….sure it ain’t “inner circle riverside opulence “ , but it’s not like he had to go to bracken ridge or …..Ipswich….. ;)

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