I loved the story of the HBO boss who was so angry with a TV reviewer’s snarking on Perry Mason that he spooled up a ‘secret army’ of Tweeters to fire back at her.
He got caught, of course, and had to do the full apology tour.
The HBO CEO and chairman, Casey Bloys, has apologised for tasking employees with creating fake Twitter accounts to attack TV critics.
Bloys was responding to a bombshell Rolling Stone report that referenced alleged text messages between himself and Kathleen McCaffrey, HBO’s senior vice-president of drama programming. In six conversations, the pair discussed a “secret army” that could respond to TV critics who gave HBO shows a negative review.
I could’ve helped him out. When the first negative reviews of Felafel came out I tracked down all of my enemies and gifted them with a personalised reply. A photocopy of my arse.
I’m not sure why this Bloys character is holding down a multimillion-dollar job and I’m not, since I obviously know how to handle these things way betterer.
If the glass broke on the copy machine that would be quite a story for the ER peeps.
Years ago, I listened to an interview with the boss of a large public relations company explaining what they do.
“And here is our social engagement section. These people spend their day posting positive reviews and comments on the internet on behalf of our clients. They really are at the core of what a public relations business can do.”